CHRISTMAS CAMPAIGN FOR CZECHDESIGN
setdesign, photography and motion
The project draws on Czech Christmas traditions and rituals passed down through centuries, reinterpreted through contemporary still life and motion. The upside-down Christmas tree became the starting point of the concept, from which a broader visual narrative of symbols, craftsmanship, and storytelling naturally evolved.
I developed the project end to end together with the team — from the initial concept and visual direction through set design to stop-motion animation and final video.
