PRAZDROJ SUSTAINIBILITY REPORT
For more than half a year, I worked on a series of still life photographs opening the individual chapters of the Sustainability Report for Plzeňský Prazdroj. The client approaches this publication with great care and seriousness, commissioning a different visual artist each year to create content rooted in their personal visual language while thoughtfully reflecting the key themes of sustainability.
Together with the art director, we developed the concepts for each chapter from the very beginning. The brief was to create small, self-contained micro-worlds referencing recycling and sustainability, ideally using materials commonly found in the beer-making process.
concept , setdesign and still life photography
client: Prazdroj
Agency: Boomerang communication
Project manager: Martin Koubek
Artdirector: Samuel Kubín
